Raise the Trades · Indianapolis
You don't have a lead problem. You have a leak problem.
I help independent HVAC, plumbing and electrical shops find the money already slipping out: calls nobody answers, quotes nobody chases, customers who never hear from you again. Before you spend another dollar on leads.
Sound familiar?
You're not short on work. You're losing some of what you already earned.
You're paying for calls that never turn into booked jobs.
Estimates go out and nobody follows up.
Past customers haven't heard from you since the job.
You can't say how many calls became jobs last month.
Customers pick the cheaper guy because they never saw why you cost more.
If you take a week off, the phones and follow-up stop with you.
Start here
The Leak Check. 60 minutes. Free. Not a pitch.
We look at how your shop handles calls, bookings, quotes, follow-up and past customers. Bring the numbers you have. Best guesses are fine, too. I’ll separate what we know from what we still need to check.
You walk away with something useful:
- A written summary of your top three potential revenue leaks.
- A simple checklist of what to review or change next.
- A clear starting point, with no obligation to buy anything.
The Ten Revenue Leaks
Revenue can slip away at every step.
From the first Google search to the next service call, these are ten places good opportunities turn into lost jobs, lost time or lost repeat business.
Invisible
Homeowners are looking. Your company isn't showing up.
Missed Calls
The phone rings. No answer. They call the next contractor.
Unbooked Calls
You get the inquiry, but never get the appointment.
Slow Quotes
You do the walkthrough. The price comes days later.
Silent Follow-Up
You send the quote. Then nobody follows up.
Small Tickets
One option, no financing, the bigger fix skipped. The yes is smaller than it should be.
Invisible Work
You did great work. The customer never saw what it took.
Missing Reviews
Happy customers, but nothing online to prove it.
No Referrals
They'd recommend you. Nobody ever asked.
Forgotten Customers
You earned their trust once, then never heard from them again.
How it works
Find the leak. Then decide what to do about it.
Start with the free Leak Check. You'll know exactly what the next steps cost before you decide anything, and you never have to go past step one.
Step 01
Leak Check
Free · 60 minutes
In one focused conversation, you'll leave knowing where to look first—not wondering what you just sat through.
- Your three most likely leaks: a written shortlist of where calls, estimates, or repeat business may be slipping away.
- A reality check on your numbers: what we know, what we're guessing, and which numbers are worth pulling.
- A first-fix checklist: practical changes you can start making without hiring anyone.
- A straight answer on next steps: whether a deeper investigation is worth paying for—or whether you should stop here.
Free means free. You'll leave with the shortlist even if we never work together again.
Step 02
Leak Report
One-time diagnostic
You get a written Revenue Leak Report built from your shop’s actual numbers—not a generic marketing audit.
- Your verified LeakScore: a 0–100 score showing where opportunities are being lost across the ten leaks.
- The dollars at stake: estimated monthly and annual revenue leakage, with assumptions clearly identified.
- Your top three leaks, ranked: the biggest problems, the evidence behind them, and what to fix first.
- A practical action plan: specific next steps, priorities, and the numbers to track so you can see whether the fixes work.
It's yours to keep—and yours to act on, whether you hire me to help or not.
Step 03
Seal Plan
From $2,000/month · 3-month minimum
We take the priorities in your Leak Report and put working fixes into your business—not another plan that sits in a folder.
- Fix the handoffs: tighten missed-call response, booking, estimate follow-up, or customer reactivation—where your data points first.
- Build the follow-up: put practical templates, automations, and clear team responsibilities in place.
- Give the team a scoreboard: track the few numbers that show whether more opportunities are turning into jobs.
- Review and improve: check adoption and results, adjust what isn't working, and document the process so it lasts.
You keep the playbook and the improvements. No percentage of revenue or required proprietary software.
Follow the Money. Find the Leaks.
You've already paid to make the phone ring. But what happens after that?
The Leak Report follows the money. I'll review your calls, bookings, estimates, follow-up, and past customers to find where jobs are slipping away.
You'll walk away with:
- A LeakScore based on your available data.
- An estimate of lost revenue grounded in actual evidence.
- Your three biggest opportunities and a clear plan to address them.
I've spent more than 15 years in home services, including nearly a decade at Angie's List. My family built and sold an HVAC company. I know the business beyond the marketing dashboard.
You own the report. You decide what happens next. Fix the leaks yourself or hire me to help. No required proprietary software. No inflated promises.
If there's money slipping through the cracks, we'll find out where. If there isn't, I'll tell you that too.
Why independents
You don't have to outspend the big guys.
Private-equity-backed companies can spend heavily on ads and acquisitions. Locally owned shops have something they can't buy: roots in the community and relationships built one job at a time. I help independents make the most of that advantage—and stop losing the opportunities they've already earned.
About Elizabeth Northern
I've seen this business from both sides.
I'm Elizabeth Northern. I spent nearly a decade at Angi, working in home services marketing, and my family built and sold an HVAC company. I started Raise the Trades to help independent contractors keep more of the work they've earned and build a business that doesn't depend on the owner doing everything.
Ready to find out?
Let's see what's slipping through.
Bring your questions. Leave with a written shortlist and a clear place to start.
Rather talk first? Tell me about your shop.