Growth without the guesswork.
15+ years in home services. Practical marketing. AI that actually does useful work.
Built for independent HVAC, plumbing, electrical and home-service companies that want to grow without adding more chaos.
More leads won't fix a business that can't hold the ones it has.
Find the leak
Before you spend another dollar generating leads, find out what happens to the ones you already have.
Fix what matters
Not a 37-point plan. The handful of things quietly costing you customers, across marketing, follow-up, and reputation.
Build the system
Better process. Practical automation. A business that captures more of the demand you've already earned.
Every home service business leaks in the same ten places.
We check all ten, then rank them by what each one is costing you. Here are six most shops recognize immediately:
Missed Calls
The homeowner calls. Nobody answers. They call the next name.
Dead Estimates
Usually the biggest leak in the building. The quote goes out. Nothing chases it.
Slow Quotes
The lag between the visit and the number. Close rate drops with every day.
Missing Reviews
Rating isn't the game. Velocity is. A slower competitor with more reviews wins.
No Referrals
The cheapest new customer, left idle because nobody asked.
Forgotten Customers
Past customers go cold while competitors keep marketing to them.
You probably don't need more leads.
You need to answer more of them.
Follow up with more of them.
Close more of them.
Get more of them to come back.
Then we can talk about buying more.
From first search to repeat customer.
Get found by the right homeowners
Local search, Google Business Profile, and paid demand, built around profitable jobs, not traffic reports.
Stop losing the leads you've paid for
Missed-call recovery, speed-to-lead, booking, and follow-up. A second lead doesn't help if nobody answered the first one.
Turn more estimates into jobs
Consistent estimate follow-up, so good opportunities don't disappear because everyone got busy.
Make your best customers worth more
Reviews, referrals, and reactivation that keep the customers you already have working for you.
Put AI to work where it actually helps
Not a strategy deck. Answering calls, following up, and cutting the busywork out of your office.
"I've spent most of my career watching contractors spend more money trying to generate leads. Raise the Trades started with a different question: what happens after the phone rings?"
Elizabeth Northern, Founder, Raise the TradesStart with the leak.
Bring your call volume, your open estimate value, and one honest hour. We'll show you where revenue is slipping through your business, and what to fix first. No pressure. No software pitch.
Get Your Revenue Leak Score